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Athlete wearing performance sport sunglasses outdoors
Sport · Lifestyle · Performance

See the game differently

Premium sunglasses built for every arena — engineered by the brands athletes trust, styled for the way you live.

The brands athletes trust

Best sellers

Featured this season

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PolarizedSerengeti Sestriere polarized lifestyle sunglasses
Serengeti

Sestriere Polarized

★★★★★
$220
Add to bag
IconRay-Ban New Wayfarer classic black sunglasses
Ray-Ban

New Wayfarer Classic

★★★★★
$171
Add to bag
NewKaenon gradient sport sunglasses with SR-91 lenses
Kaenon

Burnet SR-91®

★★★★☆
$235
Add to bag
PhotochromicSmith performance sunglasses with ChromaPop lenses
Smith Optics

Bobcat ChromaPop™

★★★★★
$189
Add to bag
Prizm™Oakley lifestyle sunglasses on model
Oakley

Sutro Prizm™ Road

★★★★★
$196
Add to bag
Impact RatedWiley X protective sport sunglasses on model
Wiley X

Boss Captivate™

★★★★☆
$150
Add to bag
Tri & CyclingRudy Project photochromic cycling sunglasses
Rudy Project

Defender Photochromic

★★★★★
$210
Add to bag
RunNike Windtrack running sunglasses
Nike

Windtrack Run

★★★★☆
$158
Add to bag
Shop by sport

Built for your arena

Purpose-tuned lenses and frames for the way you move — from the peloton to the fairway.

Cycling sunglasses
Prizm · Photochromic

Cycling

Running sunglasses
Lightweight · No-slip

Running

Golf sunglasses
Contrast · Depth

Golf

Water sport sunglasses
Polarized · Floating

Water

Alpine and snow sunglasses
High-glare · Alpine

Snow

Lifestyle sunglasses
Everyday · Icon

Lifestyle

Cyclist wearing ADS sport sunglasses
Why ADS

Optics that keep up with you

We hand-pick performance eyewear from the world's best labs, so every pair earns its place on your face — on race day and every day.

  • 100% UVA/UVB protection on every lens
  • Prizm™, ChromaPop™, SR-91® & photochromic tech
  • Impact-rated, no-slip, vented anti-fog frames
  • Fast, insured shipping & easy 30-day returns
Explore the lineup
14+Elite brands
100%UV protection
30-dayEasy returns
4.9★Rated by athletes
Watch

On the ADS channel

Field tests, lens tech breakdowns and athlete stories from the ADS Sports Eyewear YouTube channel.

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Loved by athletes

What the field is saying

★★★★★

"The Prizm road lens is a game changer on group rides — potholes pop out a second sooner. Fit is dialed."

— Marcus T., Cat 2 Cyclist
★★★★★

"Bought a pair for the course and now I won't golf without them. Reads the green better than my old shades."

— Dana R., 6 Handicap
★★★★★

"Photochromics that actually keep up on trail runs. No fog, no slip, no glare. ADS knows their optics."

— Priya S., Ultra Runner
Included in the acquisition

The whole digital footprint conveys

This isn't just a website — the right operating partner steps into the full brand: the storefront, the domain, and the social channels & following. Website + social handles transfer together to the buyer.

Business opportunity

Own this brand. Partner on the upside.

ADS Sports Eyewear is a turnkey, brand-rich eyewear business available to the right operator. The current owner is seeking an operating partner to joint venture and grow it.

  • $$10,000 cash down to come aboard as operating partner
  • %Equity on the backend for the appropriate operator
  • Established brand, catalog & growth runway ready to scale
Apply to partner →
Joint-venture terms
Website
for sale

Looking for an operating partner to joint venture and run day-to-day.

$10,000 down

plus equity on the backend for the appropriate operator.

Start your application
Answers

Frequently asked questions

What brands does ADS Sports Eyewear carry?

We carry premium sport and lifestyle brands including Oakley, Ray-Ban, Smith Optics, Nike, Polo, Wiley X, Serengeti, Rudy Project, Spy Optic, Bobster, Bollé, Kaenon, Switch and Rec Specs.

Polarized vs. photochromic — what's the difference?

Polarized lenses cut horizontal glare from water, snow and roads for sharper contrast — ideal for driving, fishing and golf. Photochromic lenses automatically darken and lighten with the light, ideal for cycling and running where conditions shift.

Are these sunglasses good for cycling and running?

Yes. We specialize in performance eyewear with impact-rated lenses, no-slip nose pads, wraparound coverage and vented anti-fog designs from Oakley, Rudy Project, Smith and Wiley X built for cycling, running and multisport.

Do the sunglasses block UV rays?

Every pair blocks 100% of UVA and UVB rays, protecting your eyes from long-term sun damage on and off the field.

Can I buy this business or partner with ADS?

Yes — ADS Sports Eyewear is available for a joint-venture partnership. We're seeking an operating partner with $10,000 cash down plus backend equity. Apply here →

Ready to see the game differently?

Explore the collection, or step in as the operating partner who takes ADS Sports Eyewear to the next level.

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